Nurx, a women’s healthcare brand, launched a new service line for hair loss treatment, designed specifically for women. With about one-third of women experiencing hair loss during their lives, and as many as two-thirds of postmenopausal women suffering hair thinning or bald spots, it was important that the creative resonate with women no matter what stage of life she may be in.

Creative direction positions Nurx as a knowledgeable, trustworthy, and sophisticated partner to women. Clinical expertise shines through as a key differentiator for Nurx while art direction and design remain fresh and exciting.