Cole Haan set out to target a new generation of shopper. Enter Generaton ZERØGRAND. Created as a timeless style with comfortable design, and expert craftsmanship, Generaton ZERØGRAND was to serve as the entry point into the world of Cole Haan. Creative focused on using bold colors and typography as well as interactivity to showcase the unique style and character of each shoe and shopper.
Creative Direction: Jillian Haney | Art Direction + Design: Lauren Turnier | Copy: Jane Gayduk